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Celltick: Celltick's Solution supports US Commercial Mobile Alerting
System (CMAS) launch Celltick's Cell Broadcast Centre key to implement
new FCC regulations for nationwide Public Warning Service (PWS) rollout
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:08102008
London -- Celltick today confirmed that its proven Cell Broadcast
Centre (CBC) solution is ideally positioned to support operators
looking to implement the new commercial mobile alerting
servicesrecommended by the Federal Communications Commission (FCC).
TheCommercial Mobile Alerting System(CMAS)is a new nationwide warning
system that utilizes cell phone messaging to alert the public of
emergencies. The system is recommended by the FCC due to the increased
reliance on mobile communications in times of emergency. The FCC has
been working with the carriers as part of the Commercial Service Alert
Advisory Committee (CMSAAC) for coming up with the technical
requirements for CMAS. By use of open standards-based cell broadcast
technology, operators can relay emergency alerts to their subscribers.
Celltick's robust Cell Broadcast Center (CBC) solution supports the
CMAS by ensuring mass distribution of messages with minimal network
load, scalable to limitless amounts of subscribers, with an
overload-proof system to ensure reliability. It also enables location
specific messaging, allowing different messages to be sent to different
areas according to the situation's requirements. Celltick's CBC has
already been successfully utilised during emergencies in the Asian
Tsunamis and in Terrorist events in South Asia.
Uniquely, Celltick provides a return-on-investment advantage for
operators implementing emergency systems, through its
revenue-generatingLiveScreenMedia service. Celltick'sLiveScreen Media
easily integrates with the cell broadcast solution, allowing operators
to generate revenue from mobile phone idle screen advertising and
marketing, whilst still being able to broadcast public warnings when
required. LiveScreen Media is a managed service that broadcasts
targeted mobile content and advertising to millions of mobile phones in
more than 25 countries. Using patented technology, LiveScreen
transforms the idle screen into an interactive, personalized,
location-sensitive media channel.
Stephen Dunford, CEO of Celltick, comments: "During emergencies, people
are increasingly relying on wireless telecommunications services and
devices to receive critical, time-sensitive information.We have an
industry leading mechanism to distribute large-scale information,
quickly and securely, when people need it most. We are proud that our
cell broadcast technology which is already in use worldwide to provide
commercial and emergency services can support the FCC's goal of
distributing emergency information as quickly as possible to the people
who need to receive it."
About Celltick www.celltick.com
Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has
introduced a new medium into the mobile space. Its flagship
product,LiveScreen Media, allows content providers and advertisers to
broadcast targeted content and marketing messages to millions of mobile
idle screens, turning them into a network of interactive billboards,
creating a strong revenue stream for operators.
Celltick cooperates with mobile operators to turn the mobile screen
into a powerful revenue driver. The company has close relations with
all network infrastructure companies, major SIM vendors, leading
handset manufacturers and industry standard organisations, as well as
global content providers and media agents.
Founded in 2000 and privately owned, Celltick is headquartered in the
UK with offices in Israel, Russia, Singapore and Brazil.
CONTACT: Celltick
WWW: http://www.celltick.com
Dom Whitehurst / Eleanor Orebi Gann, Hotwire
Tel: +44 (0)20 7608 2500
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
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Copyright ? 2008 M2 Communications Ltd.
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