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TMCNet:  Sigma Theta Tau International Successfully Implements Avectra to Improve Fundraising Capabilities

[December 18, 2012]

Sigma Theta Tau International Successfully Implements Avectra to Improve Fundraising Capabilities

McLean, VA., Dec 18, 2012 (PRWeb.com via COMTEX) -- Avectra, a developer of web-based Social Constituent Relationship Management (CRM) solutions for fundraisers, not-for-profits and associations, today announced that the Honor Society of Nursing, Sigma Theta Tau International (STTI), has successfully implemented Avectra for its fundraising needs.



STTI, an international nursing honor society, is a global community of nurse leaders with members belonging to 486 chapters in 85 countries. Through this network, members use knowledge, scholarship, service and learning to improve the health of the world's people.

"To maximize operational efficiency and effectiveness, we recognized the need to consolidate disparate silos of data into one unified database. Avectra fulfilled this goal," said STTI Chief Executive Officer Patricia E. Thompson, EdD, RN, FAAN. "Avectra's nearly 20 years of experience in the industry coupled with the unique blend of engagement scoring, moves management capabilities, and robust constituent management functionality will help drive our future success." "We are honored to support Sigma Theta Tau International in its mission," said Avectra Chairman and CEO Richard Davis. "STTI celebrates over 90 years of supporting nursing professionals through networking and community opportunities, education, and a call to global action to improve support of nurses worldwide. As STTI's more than 130,000 members work to improve the health of the world's people, Avectra is proud to partner with STTI as it replaces Blackbaud's Raiser's Edge product with Avectra's technology to enhance relevant engagements within its community, increase its fundraising efforts and support its mission." Avectra features a Social Constituent Relationship Management (CRM) designed to extend the value of customers' constituent management initiatives by incorporating the social interactions of the relationship into customers' constituent database and ongoing initiatives. With Avectra, organizations benefit from the ability to combine comprehensive membership and donor management functionality with new social engagement tools to enhance their advocacy, outreach, fundraising and giving efforts.

About STTI The Honor Society of Nursing, Sigma Theta Tau International (STTI) is a nonprofit organization whose mission is to support the learning, knowledge and professional development of nurses committed to making a difference in health worldwide. Founded in 1922, STTI has more than 130,000 active members in more than 85 countries. Members include practicing nurses, instructors, researchers, policymakers, entrepreneurs and others. STTI's 486 chapters are located at 661 institutions of higher education throughout Australia, Botswana, Brazil, Canada, Colombia, England, Ghana, Hong Kong, Japan, Kenya, Malawi, Mexico, the Netherlands, Pakistan, Singapore, South Africa, South Korea, Swaziland, Sweden, Taiwan, Tanzania, the United States and Wales. More information about STTI can be found online at http://www.nursingsociety.org.

About Avectra For nearly 20 years, Avectra has translated our customers' needs into a market-leading Social Constituent Relationship Management system (CRM) - whether our customers serve constituents by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of constituent success with its ability to provide world-class constituent management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score(TM) and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.

For more information on Avectra's fundraising and donor management solutions, please visit http://success.avectra.com/fundraisingpressrelease.html, or call 855-AVECTRA (855-283-2872).

Read the full story at http://www.prweb.com/releases/2012/12/prweb10248854.htm PRWeb.com

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