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2014 Radio Mercury Award finalists named [Radio and Television Business Report (RBR-TVBR)](Radio and Television Business Report (RBR-TVBR) Via Acquire Media NewsEdge) 157 radio spots and campaigns have made it to the finals of the 2014 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. DDB NY and Clear Channel Media + Entertainment lead this year's entries throughout multiple categories. Publicis Kaplan Thaler and The Richards Group closely follow with multiple nominations. The Radio Marketer of the Year will be awarded to GEICO at the June 4 awards event at Le Poisson Rouge in New York City. The 2014 finalists incorporate a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories. Entries were judged on their creativity, originality and effective communication of a brand's message. "This group of finalists all created stories to help develop their client's brand and messaging," noted Matt Eastwood, chief creative officer, DDB NY and Chief Judge for the 2014 Radio Mercury Awards. "We really heard a new level of creative executions specific to what radio does best and that is storytelling." "Radio continues to be an effective and strategic medium to build brand awareness and drive ROI, no matter the advertiser or marketer," said Erica Farber, RAB CEO. "Not only am I encouraged by the creative use of radio, which is always set at such a high bar, but I am thrilled to see the caliber of radio station produced spots and campaigns shining in this year's competition." The final round judging panel included Chief Judge Matt Eastwood, chief creative officer, DDB NY; Jill Applebaum, group creative director, JWT NY; Chris Beresford – Hill, executive creative director, BBDO NY; Wayne Best, founder, COG NYC; Pablo Buffagni, chief creative officer, Grupo Gallegos; Jim Elliott, chief creative officer, Y&R NY; Mark Gross, executive vice president / executive creative director, DDB Chicago; Joe Johnson, executive creative director, Publicis, NY; and Jeff Vinick, EVP, Executive Creative Officer, Deutsch NY. 2014 Radio Mercury Awards Finalists: – To listen to this year's finalists click here. Agency/Production Smelliest Words 1 Breath Savers Arnold Smelliest Words 2 Breath Savers Arnold Retirement Speech The Mutual Fund Store Bailey Lauerman Chandler AT&T BBDO New York Fog Head McDonald’s Bernstein-Rein Advertising Food Sedan McDonald’s Bernstein-Rein Advertising Function Brain McDonald’s Bernstein-Rein Advertising Congrats Tina New Mexico Health Insurance Exchange BVK Purse Radio Spot Wellmark Campbell Mithun S’No Risk Weather Guarantee Toro Campbell Mithun Tobacco Free Radio – Maggie Texas Health Resources Commerce House Adjectives Arby’s CP+B Cousin Bobby The Clorox Company – Pine-Sol DDB California I’m Sorry, I Was Eating a Milky Way – Sitter Mars, Inc. – Milky Way DDB Chicago I’m Sorry, I Was Eating a Milky Way – Troop Leader Mars, Inc. – Milky Way DDB Chicago I’m Sorry, I Was Eating a Milky Way – Valet Mars, Inc. – Milky Way DDB Chicago Meeting New York Lottery DDB NY Thoughts – Wheresquirrel New York Lottery DDB NY CEO/Hippie Netflix Deutsch LA Grandma/Goth Netflix Deutsch LA Baby Seals Security Service Federal Credit Union Greatest Common Factory Wine Security Service Federal Credit Union Greatest Common Factory Best Dressed Dos Equis / Heineken Havas Worldwide NY Mousehole Theater – “Browser” Reckitt-Benckiser / DCON Havas Worldwide NY Was I Good This Year? Wisconsin Lottery Hy Connect F&Easy Fresh&Easy Ignited When I Grow Up McDonalds Leo Burnett Parachute Pants Jeopardy Oink Ink Radio Back To School Great Clips Periscope Baby Abstract P&G / ZzzQuil Publicis Kaplan Thaler Calculus Checkers P&G / ZzzQuil Publicis Kaplan Thaler Semicolon Mime P&G / ZzzQuil Publicis Kaplan Thaler Built for Speed – Office California Academy of Sciences Ron Foth Advertising Giant Dinosaur Egg Hunt Columbus Zoo and Aquarium Ron Foth Advertising Beef Burgundy MILLER COORS Saatchi and Saatchi Remote Control MILLER COORS Saatchi and Saatchi Algebra Land Colonial Williamsburg The Martin Agency French Accent Colonial Williamsburg The Martin Agency Pat A Cake GEICO The Martin Agency Autocorrect Motel 6 The Richards Group If It Ain’t Chikin Itz Cheetin Chick-fil-A The Richards Group Ooh Babee I luv yer Grill Chick-fil-A The Richards Group Shake Motel 6 The Richards Group Zombies Motel 6 The Richards Group Kid Great Clips Van Winkle + Pearce Momsong :30 Old Spice Wieden+Kennedy Momsong :60 Old Spice Wieden+Kennedy Scary Papa Murphy’s WONGDOODY Eagle Drummer Hillshire Farms – Ball Park Finest Young & Rubicam NY Millard Fillmore Hillshire Farms – Ball Park Finest Young & Rubicam NY Robo-Abe Hillshire Farms – Ball Park Finest Young & Rubicam NY Innovative Use of Radio Alan Varner Little Caesars Barton F. Graf 9000 Endangered song Smithsonian's National Zoo and Conservation Biology Institute DDB NY Speakers Designated Drivers on Demand Esparza Advertising Wake Up Pepsico JWT San Juan Six Corners Radio Allstate Insurance Company Leo Burnett 21 Grams Short Belgian Road Safety Institute TBWA Brussels Integrated Radio Campaign Alan Varner Little Caesars Barton F. Graf 9000 It Can Wait AT&T BBDO New York Super Bowl Weekend Powered By M&M's! M&M Mars CBS Radio New York / WFAN AM & FM Thoughts New York Lottery DDB NY Enjoy The Road Ahead SafeAuto Insurance Company Greatest Common Factory Honor This Sprint Leo Burnett Pain and Gain Paramount Home Media Radio Tag 7 Days to Sunday: Super Bowl Football Fan Machine Horizon Media WestwoodOne PSA Learning AdCouncil DDB NY Annie DPA Dieste Happy Birthday, Smokey Bear The Advertising Council FCB West Toys States United To Prevent Gun Violence Grey You Can’t Hear Our Differences Polyphony gyro BBQ Ad Council/AdoptUSKids Kirshenbaum Bond Senecal + Partners Gay Wedding Anti-Defamation League Publicis Kaplan Thaler Police Officer Anti-Defamation League Publicis Kaplan Thaler Inspiration Special Olympics Wunderman Tree Love Jam Tree People Wunderman Mozart Newtown Action Alliance Young & Rubicam NY Radio Campaign Lumberjack Singers MNsure BBDO Proximity Minneapolis Fog Head & Function Brain McDonald’s Bernstein-Rein Advertising Get Up On Outta Here AirFastTickets.com Clear Channel Creative Services Group Mountain Calling Windham Mountain Resort Clear Channel Creative Services Group I’m Sorry, I Was Eating a Milky Way Mars, Inc. – Milky Way DDB Chicago Powerball – Social, Meeting and Picture New York Lottery DDB NY Thoughts New York Lottery DDB NY Netflix Holiday Radio Netflix Deutsch LA Forever First First Citizens Bank Factory Detroit Inc. Body Solutions Body Solutions Fitzgerald+CO Lederhosen and Spork Summit Brewing Co. Gabriel deGrood Bendt Seeds of Doubt – (Wife, Husband, Kids) California Milk Processors Board Goodby Silverstein & Partners Baby Seals, Dignity, Wine Security Service Federal Credit Union Greatest Common Factory Mother Urology Specialists Journal Broadcast Group Wake Up Pepsico JWT San Juan The Everyday Collection Target mono Fairy Godmother Classics NASCAR Ogilvy Tough Questions Jeopardy Oink Ink Radio A Minute for the Animals PETA People for the Ethical Treatment of Animals Moontower Comedy Festival Moontower Comedy & Oddity Festival proof advertising ZzzQuil Sleep Radio / Snippets Calculus Checkers P&G / ZzzQuil Publicis Kaplan Thaler Shiny-16th Century-Intro Splash Express Sonoma Media Group The Breathe Easies Ad Council The Barbarian Group 2013-14 Motel 6 Radio Motel 6 The Richards Group Fishy Jokes Oak Park Natural Pet and Fish Tribune Scary Good Coffee Dark Matter Coffee Tribune ID Angel – What is ID Angel?; Right Now; Revolutionary ID Angel Zubi Advertising Radio Promotion of the Year Rain KXL Promo Alpha Broadcasting KNZR AM FM Greatest Generation Various Clients Buckley Radio Bakersfield Wing Bowl 22 WIP Radio – Steven Singer Jewelers CBS Radio 2013 iHeartRadio Music Festival iHeartRadio Clear Channel Media + Entertainment iHeartRadio Congrats Jared Leto iHeartRadio Clear Channel Media + Entertainment iHeartRadio Music Awards Tease iHeartRadio Clear Channel Media + Entertainment iHeartRadio Music Festival 2013 Tease iHeartRadio Clear Channel Media + Entertainment Y100 Jingle Ball WHYI Clear Channel Media + Entertainment Hot Holiday Wish Hot 101.5 and Aio Wireless Cox Media Group Tampa Salute Your Hero Wendys Entercom Norfolk Keep Humming Along Texaco Katz Media Group The Black Keys Warner Brothers Records / Q Prime Radio Tag Madea Stuff a Family Stocking Tyler Perry’s Madea Christmas Steve Harvey Radio Network Cubs Summer Chicago Cubs Tribune Radio Station Produced Dent Buy Doors Direct Clear Channel Creative Services Group Earmuffs Windham Mountain Resort Clear Channel Creative Services Group Lunchtime Momma Bimbo Bakeries Clear Channel Creative Services Group Shake Your Buddha AirFastTickets.com Clear Channel Creative Services Group 700 WLW Salute Thanksgiving Workers WLW Clear Channel Media + Entertainment Blown Away iHeartRadio Clear Channel Media + Entertainment Don’t Tell Mommy Lily & David Fine Jewelers Clear Channel Media + Entertainment EA-Officer Events & Adventures Clear Channel Media + Entertainment Radio Works Clear Channel Media + Entertainment: Cedar Rapids/Iowa City Clear Channel Media + Entertainment WLW Opening Day 2014 WLW Clear Channel Media + Entertainment Zerorez Potty Patch Zerorez Cox Media Group Atlanta Soulshine Pizza – Freaky Fall Soulshine Pizza Cromwell Radio Group Roll Call Washington Potatoes Disney “Erv-toberfest” Erv’s Mug Entercom Milwaukee Monster Mother Trucker Flower Gallery St. Pier Group / Renda Broadcasting Are you bored? Santa’s Village Azoosment Park Tribune Fishy Jokes 1 Oak Park Pet and Fish Tribune Scary Good Coffee 7 Dark Matter Coffee Tribune Stories MoreFm MoreFm Fast Lane Operetta Fast Lane Outfitters, ASAP Energy Inc. Wright Broadcasting Systems Can You Imagine Gunther’s Games Zimmer Radio and Marketing Group Spanish Language Single Surrounded by Flavor McDonald’s Alma DDB Sushi Betis Olive Oil BBDO Puerto Rico James Bond Ortega Argentina New Cinema Conill Alarm Clock California Milk Processor Board Grupo Gallegos Boss California Milk Processor Board Grupo Gallegos Demon Pizza Patrón Richards / Lerma Spanish Language Campaign Ad a Lil’ Puerto Rican Flavor Betis Olive Oil BBDO Puerto Rico Despiertas Bien California Milk Processor Board Grupo Gallegos Wake Up Pepsico JWT San Juan All About Great Stories Chicago Latino Film Festival Lapiz Student Produced IT Guy Tiger Balm Adhouse Warzone Youth Outreach Services Columbia College Chicago The Blessing Kleenex Creative Circus I’m Going to Die The Humane Society Portfolio Center Detective X. Lax Ex-Lax The Creative Circus Existential Crisis Fancy Feast The Creative Circus Vampire 7-Eleven The Creative Circus Bullying Hurts University of Texas at Arlington UTA Radio.com Guitar Center Radio Guitar Center VCU Brandcenter (c) 2014 Streamline RBR, Inc. All Rights Reserved. Provided by Syndigate.info, an Albawaba.com company |