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United Kingdom : DEALS with new partners on direct operator billing gained by Bango [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) Mobile payment specialist Bango is growing its power even further around the world. The AIM-listed Cambridge Company has wide know-how in direct operator billing where mobile users can make payments for items they buy and it has declared that it has forged app store links with partners in Saudi Arabia, Egypt, South Africa, Mexico and Hungary. The companies concerned are Saudi Telecom and Mobily in Saudi Arabia, Mobinil in Egypt, Telkom in South Africa, Telefónica in Mexico and Telenor in Hungary. A spokesman for the Westbrook Centre firm said: In many cases these are brand new DOB deployments, the first time the operator has enabled charge-to-bill for app stores. DOB gives customers the ability to charge the cost of a digital purchase to their phone bill, in just one click. Bango provides operator billing for Google Play, Windows Phone Store, Facebook, Firefox Marketplace and BlackBerry World, and an agreement with Amazon has also been announced. These digital content giants are rolling out high performance DOB with increasing pace, enabling more customers to pay for games, music, apps and other content. With more than 120 live operator connections in place, reaching more than one billion consumers, Bango has emerged as the de facto leader in DOB for app stores. Bango has developed a strong existence in the Middle East, where in spite of high levels of credit card ownership, cards are not widely used for online payments. The company is in addition strong in Asia where Thailand, Malaysia, Singapore, the Philippines and Indonesia are by now active in direct billing, and it is developing coverage across Latin America, including in Brazil, Chile, Colombia and Venezuela. Richard Leyland, Bango s vice president for marketing communications, said: These markets represent the new digital economies, built on their runaway growth in smartphone usage. For most operators in these markets, Bango s app store partnerships are the first time true direct operator billing has become available. The result is that consumers get the higher user experience standard established by leading app stores, which includes the quality and depth of content, content discovery, getting the content onto the device and, of course, the purchasing experience. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). |