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Netherlands : SeaChange Showcases Multiscreen TV Software and Service Advancements across Back Office, Advertising and Gateway Platforms at IBC2014 [TendersInfo (India)]
[September 12, 2014]

Netherlands : SeaChange Showcases Multiscreen TV Software and Service Advancements across Back Office, Advertising and Gateway Platforms at IBC2014 [TendersInfo (India)]


(TendersInfo (India) Via Acquire Media NewsEdge) Multiscreen software and services leader SeaChange International, Inc. is using IBC2014 to showcase new capabilities, enhancements and integrations for its back office, advertising and in-home products.



In demonstrations across set-tops and IP devices in stand 1.F70, the SeaChange Cloud Adrenalin pay-as-you-grow service will show how service providers and content owners can deliver advanced, multiscreen services that incorporate blended entertainment with personalized content. Cloud Adrenalin includes the full complement of SeaChange Adrenalin software capabilities for delivery, promotions and system monitoring, as well as Adrenalin Business Intelligence, which is shortlisted for the 2014 Cable & Satellite International Awards in the category of Best Data & Analytics Innovation. Winners will be announced on September 12. Cloud Adrenalin debuted at IBC last year and has since been selected by BBC Worldwide for BBC Store and is currently in a service evaluation by Brazil s Algar Telecom. SeaChange s ecosystem of Cloud Adrenalin partners has grown to incorporate a wide range of third parties offering choice in network components, software, applications and content. SeaChange has also extended its Infusion advanced advertising platform into the cloud to simplify the establishment of a multi-platform advertising business that includes campaign creation, management and ad placement from the cloud. Infusion demonstrations at IBC will span the ad business lifecycle, from ad content ingest to linear and on-demand placement and playout, to delivery of actionable performance analytics.

(c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info).

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