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MMA Unveils 2014 Regional Smarties Winners for LATAM and North America(PR Web Via Acquire Media NewsEdge) New York (PRWEB) October 01, 2014 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the winners of the coveted 2014 Regional Smarties for LATAM and North America. After months of deliberation by a panel of leading marketers and mobile experts, the MMA announced the winners at an awards gala culminating its annual SM2 Innovation Summit. Now in its tenth year, the Smarties regional programs provide very tangible benchmarks around mobile marketing creative and effectiveness. Winners were selected from over thousands of entries from North America and LATAM. "We saw a record number of incredibly strong entries for our Regional Smarties this year," said Sheryl Daija, chief strategy officer, MMA. "It's clear that brands in both North America and LATAM are innovating in the mobile space like never before and are investing heavily in finding new and creative ways to build stronger bonds and better loyalty with their customers." Awarded "Best in Show" in LATAM, Heineken and PorQueNão? provided a unique understanding of the Brazilian premium sales channel and its consumers through its Heineken Delegates campaign. Using mobile, Heineken established a two-way conversation with consumers to learn their experiences at various points of sale (POS) and rewarded them with prizes. This valuable data provided the company with actionable data and a unique analysis on the strengths and weaknesses of each POS. Taking the same honor in North America, Sony Electrics, UM and Amazon Media Group, introduced consumers to Sony's brand new 4K Ultra HD TV through a seamless, cross-device mobile experience. Through optimizing creative for each mobile channel, the product's unique features, including 4K ultra high definition and a brilliant color display, were brought to life in a extremely impactful way. "There's no doubt that the mobile industry is continuing to mature in LATAM," said Fabiano Destri Lobo, managing director, MMA LATAM. "We're excited that more and more companies in the region are turning to mobile to create and deliver meaningful customer experiences that build awareness." 2014 REGIONAL SMARTIES AWARD WINNERS / NORTH AMERICA: Best In Show Sony Electronics and UM and Amazon Media Group Sony 4K Ultra HD TV Launch USA MARKETING STRATEGY AWARDS BRAND AWARENESS Gold Dunkin' Donuts and Hill Holliday Dunkin' Donuts: Running With Friends USA Bronze USA TODAY USA TODAY 'Know Your News Sources' Dinner Party Digital Game USA LEAD GENERATION / DIRECT RESPONSE / CONVERSION Gold The Home Depot and Carat & The Richards Group The Home Depot Black Friday Mobile Campaign USA Bronze OpenTable and AppLovin Dynamic Personalized Retargeting For Mobile App Users USA PRODUCT / SERVICES LAUNCH Silver Greater Fort Lauderdale Convention & Visitors Bureau and Starmark Goodbye Chilly. Hello Sunny. USA Bronze Outspoken Passbook by Outspoken USA SOCIAL IMPACT / NOT FOR PROFIT Silver NAMI NYC Metro and JWT New York I Will Listen USA Bronze People for the Ethical Treatment of Animals and Waterfall PETA Taps Integrated Mobile Campaigns to Rally Viral Advocacy and Help Animals USA WEARABLES IMPACT ON MARKETING Gold Walgreens Balance Rewards USA Silver Nike and R/GA New York Win the Hour USA Bronze Kenneth Cole and Ready Set Rocket Mankind by Kenneth Cole Google Glass App USA CHANNEL MEDIA STRATEGY AWARDS CROSS MEDIA INTEGRATION Gold Dunkin' Donuts and Hill Holliday #DunkinReplay USA Silver Citi and Publicis Kaplan Thaler Citi Bike USA Bronze Proctor & Gamble Pantene and Arc Worldwide + Starcom MediaVest Group Pantene Weather Program USA CROSS SCREEN ADVERTISING Gold Sony Electronics and UM and Amazon Media Group Sony 4K Ultra HD TV Launch USA Bronze Applebee's and YouMe & BPN Spicing Things Up Cross-Platform USA MESSAGING Gold Sony Music and Kik Interactive Sony Records, IPG Media Lab and Kik Launch First Global Music Marketing Campaign with One Direction USA MOBILE APP Gold Nike and R/GA New York The Nike SB App USA Silver Glasses.com and LUXOTTICA Glasses.com 3-D virtual Try-on App USA Bronze Citi and Publicis Kaplan Thaler Citi Bike USA MOBILE WEBSITE Gold Lincoln and Team Detroit Lincoln.com Mobile Site Redesign USA NATIVE ADVERTISING Silver Taco Bell and DigitasLBi Taco Bell Breakfast Launch USA TABLET CAMPAIGN Gold Lincoln and Team Detroit 2013 MKZ/29HD Tablet Magazine Integration USA ENABLING TECHNOLOGIES AWARDS LOCATION BASED Gold NEUTROGENA and Ansible SUN ACTIVATED ADVERTISING USA Silver Panera Bread and Maxus Panera Bread Favorites USA Bronze Proctor & Gamble Pantene and Arc Worldwide + Starcom MediaVest Group Pantene Weather Program USA VIDEO / RICH MEDIA Silver Disney and 4D and AdColony Disney Infinity USA Bronze Macy's and PadSquad Macy's Inc Tablet Lookbook USA INNOVATION Silver Lincoln and Team Detroit 2013 MKZ In-Taxi NFC Test USA Bronze P&G / Oral-B and iconmobile Group Oral-B Bluetooth-Connected Electric Toothbrush and Application USA Bronze Purina and Deep Focus Purina Trust USA 2014 REGIONAL SMARTIES AWARD WINNERS / LATIN AMERICA: Best In Show Heineken and PorQueNão? Heineken Delegates Brazil MARKETING STRATEGY AWARDS BRAND AWARENESS Gold Coca-Cola and Flock Volvámonos Locos Mexico Silver Televisa and Comercio Mas S.A. de C.V. Televisa Mexico Bronze Suvinil and PorQueNao? Crie Suvinil Brazil LEAD GENERATION / DIRECT RESPONSE / CONVERSION Gold Heineken and PorQueNão? Heineken Delegates Brazil Silver DeVry Brasil and PorQueNão? DeVry Study Monitor Brazil SOCIAL IMPACT / NOT FOR PROFIT Gold Casa da Criança Santo Amaro and Mood/TBWA WhatsApp Storytellers Brazil CHANNEL MEDIA STRATEGY AWARDS CROSS MEDIA INTEGRATION Gold Coca-Cola and Flock Volvámonos Locos Mexico Bronze Televisa Televisión Televisa: Tu Diriges Mexico MOBILE APP Gold Mondelez / Club Social and CUBOCC PUBLICIDADE Possibiland Brazil Silver Suvinil and PorQueNao? Crie Suvinil Brazil Bronze Coca-Cola and Flock Volvámonos Locos Mexico ENABLING TECHNOLOGIES LOCATION BASED Gold Reckitt Benckiser / SBP and Adsmovil SBP Colombia Silver Mondelez / Club Social and CUBOCC PUBLICIDADE Possibiland Brazil Bronze Coca-Cola and Flock Volvámonos Locos Mexico INNOVATION Gold Giraffas and Mood/TBWA The Goal Screen Brazil About the Mobile Marketing Association (MMA) The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin' Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oréal, MasterCard, McDonalds, Microsoft, Mondelez International Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit http://www.mmaglobal.com. Read the full story at http://www.prweb.com/releases/2014/10/prweb12218307.htm (c) 2014 PRWEB.COM Newswire |