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Digilant Announces The Global Launch Of Fully-Customizable, Page-Level Targeting Data SolutionBOSTON, March 10, 2015 /PRNewswire/ -- Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized data and strategic advertising solutions, today announced the launch and worldwide availability of its new Page Index product. The solution enables advertisers to cost effectively extend the reach of campaigns by identifying hyper-relevant content on new pages with high value inventory, across desktop and mobile devices. As part of Digilant's consolidated media buying platform, Page Index is the industry's only independent, fully-integrated, page-level targeting solution. The new product provides contextual targeting at a granular level by determining the most-relevant URLs based on campaign-specific keywords, visibility and ad performance. Campaigns conducted using Digilant's Page Index technology have demonstrated a conversion rate that is 10 times higher than the industry average. "Page Index has worked tremendously well for us," said Claire Bishop, SVP, Integrated Media Strategy for MMGY Global. "Having the ability to truly scale such a customized site list for our clients is valuable not only from a direct-response perspective – we do see enhanced conversion metrics in these programs – but it is extremely valuable as we are looking to make meaningful impact on our client's brand objectives as well. In today's targeted media environment, relevance is what ultimately sets our clients apart, and the Page Index technology Digilant uses gives us the power of relevance," added Bishop. "By providing a unique targeting capability, Page Index allows advertisers to define and target their own network of URLs – evaluating the relevance of content by actual subject matter, rather than relying on publisher-established definitions," said Kim Riedell, SVP of Product and Marketing for Digilant. "We're thrilled to introduce this product as part of our end-to-end platform, which empowers advertisers to gain market share by targeting relevant contentand audiences, who are more likely to be engaged, based on nuanced behavioral attributes specific to their brand." Using proprietary web crawling technology and customized match scoring to determine the relevancy of every programmatically available URL, Page Index determines the most contextually significant and brand appropriate webpages for each client campaign. This customization allows advertisers to increase scale by breaking away from publisher defined contextual categories to engage with audiences that their competitors are not reaching. With cookieless-targeting, Page Index offers incredible scalability across devices, while remaining privacy compliant. "At Digilant we know that every advertiser is unique, and our platform is designed to offer solutions customized to each advertiser and campaign," said Sanjay Pothen, Managing Director, U.S. for Digilant. "The level of customization available through Page Index exemplifies our commitment to building customized campaigns and data science that are tied to each advertiser's goals and deliver strong return on ad spend." About Digilant About ispDigital About MMGY Global Logo - http://photos.prnewswire.com/prnh/20150113/168975LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/digilant-announces-the-global-launch-of-fully-customizable-page-level-targeting-data-solution-300048003.html SOURCE Digilant |