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WWE® and Facebook Launch Exclusive WrestleMania® Experience
[March 27, 2015]

WWE® and Facebook Launch Exclusive WrestleMania® Experience


WWE and Facebook (News - Alert) are providing fans with exclusive content before, during and after WrestleMania 31 on Sunday, March 29, featuring WWE Superstar ring entrances, match clips, interviews, locker room commentary and training videos. The "Facebook Trending Experience" for WrestleMania will also allow fans to see comments and posts about WrestleMania 31 from celebrities, WWE Superstars and Divas, news outlets, influencers and friends. During the telecast, WWE's on-air announcers will encourage fans watching WrestleMania on WWE Network and pay-per-view to participate in the experience, and fans attending live will be able to check in at Levi's Stadium to join the conversation.

(Photo: Business Wire)

(Photo: Business Wire)

This marks the first time that WWE and Facebook have teamed up on WrestleMania to deliver fans near real-time event highlights, collaborate on in-venue activations, and drive fans to a social experience during a live event telecast. Additionally, WWE Superstar Zack Ryder will lead a "Hide and Like" promotion later today where fans will have the opportunity to find him in the San Jose area for a chance to win tickets to WrestleMania 31, WrestleMania Axxess and the 2015 WWE Hall of Fame Induction Ceremony.

"We are thrilled to partner with WWE to help connect the millions of WWE fans on Facebook with the excitement of what's happening around WrestleMania 31 this weekend, whether they are at Levi's Stadium, watching the telecast, or in line at the grocery store," said Dan Reed, Facebook's Head of Global Sports Partnerships. "From exclusive WWE video content on Facebook, to creative integrations of the fan experience both in-venue and for TV viewers, we think this partnership with WWE will bring the social conversation around WrestleMania 31 to a whole new level."

"Facebook is a global leader and innovator in driving social conversation with the ability to reach a massive audience," said WWE Chief Brand Officer, Stephanie McMahon. "Our social experience during WrestleMania will create opportunities for fans to further engage with WWE and provide them with more access to our Superstars than ever before."

In addition to the "Facebook Trending Experience" for WrestleMania, Facebook has partnered with WWE during WrestleMania Week to give back to the local community. Yesterday, representatives from Facebook's global policy and safety division were in attendance at WWE's Be aSTAR (Show Tolerance And Respect) anti-bullying rally at Joseph George Middle School in San Jose, Calif., to discuss the tools that Facebook offers in order to combat cyberbullying.



About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.


Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to: WWE Network; major distribution agreements; our need to continue to develop creative and entertaining programs and events; a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights, and the risks of our infringement of others' intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including, without limitation, claims relating to CTE; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our revolving credit facility; litigation; our potential failure to meet market expectations for our financial performance, which could adversely affect our stock; Vincent K. McMahon exercising control over our affairs, and his interests may conflict with the holders of our Class A common stock; a substantial number of shares which are eligible for sale by the McMahons and the sale, or the perception of possible sales, of those shares could lower our stock price; and the relatively small public "float" of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made, are subject to change without any obligation on the part of the Company to update or revise them, and undue reliance should not be placed on these statements.


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