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January 09, 2013

Brazilian Weather Company Climatempo Collaborates with GroupEarth Networks
By Jayashree Adkoli
TMCnet Contributor

Climatempo Group has collaborated with Earth Networks in an effort to broadcast climatic forecasts, such as weather, lightning and early warnings, on-air, online and in professional products to audiences across Brazil.

Washington, D.C.-based Earth Networks is an operator of a series of weather, lightning and climate observation networks. Its enterprise solutions facilitate organizations and markets to safeguard lives, prepare for weather and climate events and improve business operations.

Climatempo Group is a private weather company in Brazil, delivering meteorological content to millions of professionals and consumers through over 50 national television broadcast stations, 4,000 radio stations, and thousands of websites throughout Brazil.

Under the terms of the partnership, Climatempo will disseminate updates and information from Earth Networks’ PulseRad radar alternative technology, plus lightning data and exclusive Dangerous Thunderstorm Alerts (DTA) from the Brazilian Total Lightning Network known as BrasilDAT, to audiences across Brazil.

Carlos Magno Nascimento, president of Climatempo, said in a statement, “Brazil frequently experiences intense thunderstorms with high rates of lightning. Working with Earth Networks, we will be able to alert and inform both consumers and enterprises to severe weather in their region that could potentially lead to dangerous conditions such as flooding, which has impacted thousands across Brazil in past few years alone.”

Nascimento added, “Climatempo chose to partner with Earth Networks to leverage BrasilDAT, the high-performance Brazilian Total Lightning Network, and their innovative lightning-derived products that enable earlier warnings to severe weather than ever thought possible.”

The Brazilian Total Lightning Network (BrasilDAT) started as a joint research effort between Earth Networks and Instituto Nacional de Pesquisas Espaciais (INPE) to evaluate new lightning detection network technology, in 2010.

It has since grown to one of the most advanced total lightning networks in the industry.

Currently, BrasilDAT includes approximately 60 lightning sensors in operation. The network provides coverage for the entire eastern and southern portions of Brazil, reporting total lightning data in real time to end users.

Earth Networks’ Total Lightning Network is a very large total lightning detection network with over 600 sensors deployed worldwide. These sensors detect both cloud-to-ground as well as in-cloud lightning.

In addition, Earth Networks has placed sensors throughout Paraguay, Argentina, Chile and Ecuador, and throughout North America, Europe, Africa and Asia.

By joining hands with Earth Networks, Climatempo can utilize data and products from Earth Networks during its on-air weather reports, in online news updates and in professional products used by utilities, agricultural operations, engineering and construction firms and other industries.

One of the Earth Networks’ products leveraged by Climatempo is the PulseRad, a patent-pending radar alternative technology based on total lightning detection. It is designed to improve forecasting and lead times for dangerous storms with the potential for flooding or severe weather.

Climatempo will also leverage Earth Networks’ total lightning data and Dangerous Thunderstorm Alerts.

Want to learn more about the growing communications opportunities in Latin America? Don’t miss LatinComm Conference & Expo, collocated with ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.   Stay in touch with everything happening at LatinComm. Follow us on Twitter.

Edited by Braden Becker


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