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January 28, 2009

Synchronica Wins First Contract in Latin America
By Jyothi Shanbhag
TMCnet Contributing Editor

Mobile e-mail and synchronization solutions provider Synchronica plc reportedly has won a key contract in South America with leading Chilean mobile operator Entel PCS, to launch “E-mail Movil,” a new e-mail synchronization service.


 
Synchronica (News - Alert) offers carrier-grade e-mail and synchronization services for virtually all mass market feature phones and smartphones. The company claims that service providers in emerging and developed markets use Synchronica products to offer mobile e-mail, PIM synchronization, and backup and restore services to consumer and business subscribers.
 
Under the new deal with Entel PCS, Synchronica will serve almost 6 million Chile subscribers with its latest services. Entel PCS leads the main financial, brand and service indicators in Chile and partners with Empresa Nacional de Telecomunicaciones S.A., the largest telecommunication company in Chile that provides mobile, data and IT, and internet services, local and long-distance telephony services.
 
The new agreement with Synchronica will help Entel to focus more on value added services as a way of increasing overall subscriber revenues and improving customer loyalty.
 
As per the company sources, this is the first win for Synchronica’s strategic partner, Brightstar, which was appointed in February 2008 to promote Synchronica Mobile Gateway (News - Alert) in high-growth regions such as Latin America.
 
Carsten Brinkschulte, chief executive officer of Synchronica, said that the new agreement with Entel PCS, a major player in the South American market, represents a key milestone for Synchronica. He said that by offering the innovative push e-mail service that works on almost any handset, Entel PCS can accelerate mobile e-mail adoption rates, resulting in higher ARPU over time.
 
Rodrigo Baudrand, Business Solutions Manager of Entel PCS, said, “We share a common view with Synchronica that value-added services such as mobile e-mail represent the future for our business. We are continually looking to provide our customers with life-enhancing value-added services that raise ARPU and improve customer loyalty and with the Synchronica Mobile Gateway we have a simple and easy to use e-mail solution that will help us do just that.”
 
Headquartered in England, Synchronica has a development centre in Germany and presences in the United States, Hong Kong, and Dubai. Company’s Mobile Gateway solution offers a comprehensive multi-protocol mobile e-mail solution introducing E-mail-to-SMS and E-mail-to-MMS as well as WAP and xHTML Gateways. Document Transcoding will add the ability to display a large variety of attachments, such as Word, Excel, and Powerpoint on standard feature phones.
 

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Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.

Edited by Michael Dinan

 






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