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June 08, 2011

atrexx Introduces New Service Platform to Expand Footprint in South America
By Narayan Bhat
TMCnet Contributor

German satellite communications service provider atrexx has begun offering broadband service in South America on a new platform called ‘iDirect (News - Alert) Evolution X3’ hoping to exploit the full potential of emerging economies in the region.

Satellite communication service is ideal choice for consumers in South America where providing terrestrial connectivity is difficult due to the vast geographical nature of the region, and the dispersed population.

atrexx’s satellite technology can enable people to become connected without the need for cable or fiber, which is often too expensive to rollout to rural areas. The new services will enable small enterprises, including farms, to become connected to the global marketplace and to become more competitive.

"South America represents one of the world's most significant emerging markets and atrexx has experienced increasing requests for satellite services from the region," stated Markus Schafer, Managing Director. "To meet this demand, we have introduced broadband services on the iDirect Evolution X3 platform that will help to meet this pent up demand, yet provide the service at a very reasonable cost, particularly to small businesses who may have previously found gaining access to Internet services cost prohibitive."

Atrexx’s 2way2sat service requires no deposit fee, and it operates on a 3-month recurring contract basis.The iDirect Evolution X3 platform offers 30 percent more bandwidth efficiency in the outbound link plus Adaptive Coding and Modulation (ACM) that is optimized and dynamically adjusted for each individual remote station. It also offers higher resistance to rain attenuation and an additional bandwidth gain of 50 percent at clear sky conditions, made possible through ACM."The 2way2sat service from atrexx will enable my small ISP company to promote the wide array of services that broadband can offer" said Rainer Putzar, a Uruguay-based atrexx partner. "This connectivity will enable us to literally turn our business around by giving us the opportunity to reach new customers and use cost-effective and highly reliable communications."

atrexx’ current customers include commercial and industrial enterprises as well as governmental institutions and military bodies, in more than 35 countries.

Narayan Bhat is a contributing editor for TMCnet. To read more of Narayan’s articles, please visit his columnist page.

Edited by Rich Steeves


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