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November 01, 2011

Digital View in Pact with Vitech US to Distribute Signage and Pro-A/V Products across Latin America
By Rajani Baburajan
TMCnet Contributor

Digital View, a supplier of professional class LCD display solutions to the Broadcast, Military, Marine, Avionics, Medical, Industrial and Digital Signage markets, announced partnership with Vitech US to extend distribution of Digital View’s signage and Pro-AV solutions across all of South and Central America. 



As part of this agreement, Digital View is working with Miami and Buenos Aires based specialist Pro-A/V distribution group VITECH US. This development will enable the company to create a new Latin American sales center for its ViewStream media players, VideoFlyer digital signage systems, SignBox software and Pro-A/V display solutions, company officials said.

The DV-Signage agreement also gives Digital View unparalleled access to the growing market for digital signage products in Latin America. The company will also be able to focus on channel development across the corporate, education, hospitality, retail and digital out-of-home sectors.

The distribution arrangement covers Brazil, Mexico, Argentina, Colombia, Uruguay, Chile, Peru, Paraguay, Ecuador, Bolivia, Panama, Venezuela, Costa Rica, Puerto Rico, Honduras, Guatemala, Jamaica, Nicaragua, El Salvador, The Bahamas, Trinidad y Tobago and Republica Dominicana.

Digital View has supplied some of the earliest retail media networks (including ToysRUs and Proctor&Gamble) and some of the most successful digital out-of-home advertising networks. Recently the company announced the launch of DV-Signage Europe.

The company also launched a dedicated Signage Division under Bob Michaels in North America in early 2011. With this, the company has established the new DV-Signage brand and splitting the signage products away from their long established display electronics and LCD component business.

The DV-Signage agreement with Vitech US gives them unparalleled access to the growing market for digital signage products in Latin America and ensures a major focus on channel development across the corporate, education, hospitality, retail and digital out-of-home sectors.

"Expansion into and success in Latin America is vital to our growth strategy,” said Bob Michaels, “We believe that the Vitech team, with their extensive local knowledge and history of success throughout the region, are the ideal partners to help us achieve our goals.”

There has been growing demand for signage solutions across Latin America. DV-Signage will offer Vitech the flexibility to address requirements from single screens to networks of many hundreds, said Pablo Paludi, Vitech US operations manager. "From indoor to outdoor, advertising or corporate - DV-Signage gives us not just a range of products, but a complete set of turnkey solutions.”


Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Rich Steeves

 






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