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October 08, 2012

Latin America Based TOTVS S.A. Inaugurates New Silicon Valley Research and Development Facility
By Jyothi Shanbhag
TMCnet Contributor

TOTVS S.A., one of the largest software companies in Latin America, has inaugurated a new facility in Mountain View, Calif, TOTVS Labs, to build innovative and disruptive technologies for its business customers.

The company is also offering strategic partnerships to North American technology companies seeking to expand into Brazil and Latin America.

Officials at TOTVS Labs said that this new facility will emphasize on stealth research and development projects, and will also add products to market that fuel innovation and achieve scale with a global reach, with a specific focus on products related to cloud computing, social media, big data and mobile devices.

This lab will cater to the needs of talented engineers, scientists and designers by offering them access to all the resources needed to envision and create products and services that will bring about radical changes in running the businesses successfully.

"Innovation has been a core part of the TOTVS DNA for decades, and that's why we value the unique culture here in the Silicon Valley that attracts people from around the world who are driven to create world-changing technologies," said Vicente Goetten, executive director of TOTVS Labs. "We offer Silicon Valley's best and brightest professionals the creativity and energy of a startup combined with the extensive resources of one of the largest software companies in the world. It's a unique opportunity to not only create new product concepts, but to bring them to market on a global scale."

In addition, TOTVS Labs is welcoming North American technology vendors to partner with it that enables them to gain insights into the critical market needs of Latin American businesses, along with access to the market through their extensive TOTVS franchise network.

"We can see first-hand the tremendous potential for explosive growth in the Brazilian IT market, particularly in cloud computing, social media, big data and mobile technologies that are transforming how people live and work," said Goetten. "It's an opportunity that is ripe for North American technology vendors to tap into this emerging market, and we're uniquely positioned to take advantage of it by creating new products, and partnering with the best innovative vendors in North America."

TOTVS has even introduced a unique distribution channel model, which consists of franchises located throughout Brazil and Latin America.

Edited by Rich Steeves


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