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Octoshape is targeting expansion in the Latin America market for IPTV (News - Alert) and over-the-top (OTT) services through a new partnership with INVISO, which provides video transport and management services to cable, satellite and IPTV operators.

“The partnership with INVISO, who brings extensive experience and high market penetration in Latin America with broadcasters, telcos and operators, further underscores our commitment to the Latin American region,” said Michael Koehn Milland, CEO at Octoshape, in a statement. “INVISO’s strong focus on both telco and broadcaster headends will enable a new market segment for Octoshape in the region.”

Octoshape markets a cloud-based “instant infrastructure” solution for the distribution of both linear and video on demand (VOD) content. The Octoshape Infinite Uplink service provides point-to-point distribution of TV signals over the Internet for source signal acquisition to traditional IPTV and cable headends as an alternative to traditional methods like satellite and video fiber.

The broadcast market in Latin America continues to grow, showing expansion for the last several quarters. And after years of uncertainty, IPTV is being deployed by all major telcos in the region, including Telefónica S.A., América Móvil (where allowed), and regional competitors, such as Oi in Brazil; UNE, ETB and Emcali in Colombia; Grupo GTD in Chile, Alestra, Iusacell (News - Alert) and Axtel in Mexico; and CANTV in Venezuela.

The most relevant drivers for the overall growth, according to Frost & Sullivan, is growing competition among traditional cable TV, satellite and IPTV operators, an increase in service bundling and a push for DTV and HDTV by operators. However, lack of competition in remote areas, expensive content and long period of payback for DTH builds are restraints for the development of the pay TV services market, the firm said. Thus, OTT strategies and options for lowering the cost profile for deploying advanced services would be well-positioned to augment provider efforts to expand.

In addition to TV contribution services, INVISO will distribute Octoshape’s OTT-aimed Infinite HD-M federated global network, which receives signals via native IP multicast over broadband, in what the company says is a way that allows operators to easily manage large volumes of video traffic without upgrading their Internet capacity or their network infrastructure.